Beauty is big business. Companies vie for consumer loyalty, and the sooner they can convince girls that they need products and treatments to look and feel pretty, the more profits they can bank on. Forget junior high--beauty marketers are now going after girls in elementary school. According to a study conducted last year, 55 percent of 6- to 9-year-old girls said they used lip gloss or lipstick, and nearly two-thirds said they used nail polish.
Sweet & Sassy, a salon and party destination based in Texas for girls 5 to 11, includes pink limo service. And Dashing Diva franchises often offer virgin Cosmos in martini glasses along with their extra-virgin nail polish, free of chemicals, for a round of services for a birthday girl and her friends. Then there's Club Libby Lu, where little girls can dress up like Britney Spears and pretend they're paparazzi-stalked celebrities. Oy. What happened to silly cone-shaped party hats and pin the tail on the donkey? [New York Times]